WHY “SWICK”?

Swick is a made-up word that is a combination of both “sweet” and “sick”. Growing up, we used both words so often that we made a way to say both at the same time. It simply means “cool”, and the speech bubble logo represents the origins of the word as something we actually say. Our motto, Stay Swick, means to be authentic and express yourself. This represents the goals of the brand and how we want people to wear our products. 

WHAT IS SWICK?

Swick is a brand that enables us to create and sell whatever we want. Both of us use what we wear as a way to express ourselves, so we decided that instead of searching for cool clothes we would just make some ourselves. We want every Swick item to be truly created by us, so there is a DIY influence behind our brand. We designed our own logo and sew our signature patch onto every piece ourselves. We also aim to use Swick to bring our friends’ visions, talents and art to life. 

WHO IS SWICK?

We are two childhood best friends (Austin and Reed) with a long history of creative ideas. Most of them were really bad or at best just unrealistic, but they all came from our desire to create. We dreamed of building our own skate ramps and even a treehouse. Our best ideas, though, always involved one thing - making money. From having our own yard sales to selling snacks and drinks at our town’s block parties, our attempts at entrepreneurship were always a success. Swick is our experiment in combining our creativity and entrepreneurship.